Ever watch the new Discovery Channel series “Pitchmen”? It stars Billy Mays and Anthony Sullivan, and has lessons to teach about how one defines one”s self, pitching yourself to beautiful women, and choosing words wisely. Check it out when you get the chance- there’s much more to it than Billy Mays screaming:
Direct response marketing, AKA infomercials, share characteristics with meeting pretty women. With both, the less said the better, as listeners focus more on how you say it. Viewers of “Pitchmen” will note how while hosts Mays and Sullivan sometimes differ as to what should be said about a brand, the principles remain consistent. As with your personal “brand”, benefits must be clearly stated, the message must be presented in an attractive manner, and the product must be showcased. There has to be hype (what makes this item different, and how will it make my life easier).
When you approach highly valued women, you’ve gotta demonstrate, with an economy of words, what distinguishes you from all the other guys, and how much more exciting life will be once she’s met you.
Live The Dream,